Project: "Sakha" App | Phase: User Research
The following personas and journey maps were developed to ensure the Sakha app design remains user-centric and solves the specific problems identified in the project brief.
| Name | Krishna Kulkarni |
|---|---|
| Role/Occupation | Software Project Manager |
| Age | 34 |
| Location | Bengaluru, Karnataka |
| Tech Proficiency | High (uses apps daily for everything from finance to fitness) |
| Goals | Reconnect with his family’s spiritual traditions; find a quick, effective way to de-stress daily; learn the meaning behind prayers he half-remembers. |
| Pain Points | No free time during typical puja hours; forgets the sequence of mantras; finds traditional religious texts dense. |
| Quote | "I know I should be praying or meditating, but by the time I finish work, eat dinner, and put my son to bed, I just want something easy that doesn't feel like another chore." |
| Name | Radha Deshpande |
|---|---|
| Role/Occupation | Homemaker/Retired Teacher |
| Age | 62 |
| Location | Bengaluru, Karnataka |
| Tech Proficiency | Medium (uses WhatsApp daily, checks Facebook, occasionally uses simple utility apps) |
| Goals | Maintain her daily prayer routine despite recent memory lapses; feel connected to her community's activities; easily find authentic audio recordings. |
| Pain Points | Forgets the middle verses of long stotras; finds many apps confusing or cluttered; misses in-person temple gatherings. |
| Quote | "I just want clear text I can read along with the audio. I don't need fancy features, just authenticity and simplicity." |
This map tracks Krishna’s journey using the Sakha app to complete a core task: Finding a moment of peace during a busy day.
| Stage | Awareness/Discovery | Initial Interaction (Onboarding) | Core Task (Daily Practice) | Outcome/ Post-Use |
|---|---|---|---|---|
| Goal | Find a solution for stress/spirituality balance. | Set up the app quickly and painlessly. | Complete a meaningful 5-10 min. session while commuting. | Feel calmer; establish a routine. |
| Actions | Searches App Store for "Hindu prayer app" or "Guided meditation India". Sees Sakha recommended by a friend. | Downloads Sakha. Signs up via Google ID. Skips the tutorial. Sets reminder for 7:30 AM commute time. | Opens app during commute. Sees "Today's Practice" card. Puts on headphones. Listens to audio of Vishnu Sahasranama snippet while reading the meaning. Marks completion. | Arrives at office feeling slightly refreshed. |
| Feelings | 😐 Stressed, yet hopeful about finding a digital solution. | 🙂 Impressed by clean UI, quick signup process. | 😊 Calm, focused, a small sense of accomplishment. | 😄 Relieved. Positive reinforcement loop established. |
| Pain Points | Many results are cluttered or look unauthentic. | Initial setup asks too many questions about preferences. | Bus/cab arrives at his stop before the prayer is finished. | None major, but wishes the app remembered where he stopped. |
| Opportunities | A clear, compelling description emphasizing simplicity and authenticity. | Make onboarding progressive; ask preferences later. | Provide time estimates for sessions and allow bookmarking progress mid-session. | A simple "Streak Counter" on the home screen to motivate return visits. |